It all began when Australian surfer Brian Smith brought his passion to Southern California in 1978. The Classic Boot was created using his favorite material, sheepskin, and was unlike any other boot. By the middle of the 1980s, UGG had established itself as a representation of SoCal beach culture, spreading from surf stores in San Diego to Santa Cruz. After being embraced by the world's fashion elite, the brand has subsequently grown beyond its iconic status to create clothing, accessories, home goods, and footwear with an unwavering focus on originality, workmanship, and quality.
